But my CRM already provides a portal for that?
Yes they do, but how much usage do they really get? Alex has much higher engagement because tenants talk to him like they do their property manager. Better still, there are no apps to download and no passwords to remember.
He also does more. Alex doesn't just capture the issue, he solves it! Think broken dishwasher, aircon and lost keys - Alex solves common issues just like a property manager would, so you don't have to.